中国汽车行业供应链报告-英文版(ppt 77页)
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中国汽车行业供应链报告-英文版内容简介：
Currently in the automotive industry there is less significance placed on the role of IT in supporting business strategies, especially in comparison to industries like Financial Services or Healthcare payer industries. This is a large determinant of IT budget.
In order to understand their near-term sales volume, option mix and price sensitivity, automakers have to start understanding their customers better through the many signals they see from their consumers’ interactions. Much of this can be accomplished through CRM initiatives.
While dealer incentives have been used by most of the major automakers, especially in the US, companies leveraging their existing CRM might be able to get more for less. The data gathered from incentive programs flowing back to manufacturers and dealers can allow follow-up campaigns that bridge the gap between sales and marketing.
ERP vendors are turning their focus to delivering extended applications in areas of SCM, CRM and PLM to compensate for the loss of revenue from large-scale projects
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