营销核心概念(PPT 43页)

资料简介：

主要内容
CoreConceptsofMarketing
FlowStructureinaModernExchangeEconomy
ActorsandForcesinaModernMarketingSystem
SellingandMarketingConceptsContrasted
EvolvingViewsofMarketing’sRole
DeterminantsofCustomerDeliveredValue
TheGenericValueChain
LeviStrauss’Value-DeliveryNetwork
LevelsofRelationshipMarketing
TheProfitTriangle
StrategicPlanning,Implementation,andControlProcess
TheBostonConsultingGroup’sGrowth-ShareMatrix
MarketAttractiveness:Competitive-PositionPortfolioClassification
TheStrategic-PlanningGap
ThreeIntensiveGrowthStrategies:Ansoff’sProduct/MarketExpansionGrid
OpportunityMatrix
ThreatMatrix
TheMcKinsey7-SFramework
Marketing-MixStrategy
FactorsInfluencingCompany MarketingStrategy
TheMarketingInformationSystem
TheMarketingResearchProcess
NinetyTypesofDemandMeasurement(6x5x3)
ModelofBuyerBehavior
Maslow’sHierarchyofNeeds
Five-StageConsumerBuyerDecisionProcess
StepsBetweenEvaluationofAlternativesandaPurchaseDecision
HowCustomersUseorDisposeofProducts
MajorInfluencesonIndustrialBuyingBehavior
FiveForcesDeterminingSegmentStructuralAttractiveness
BarriersandProfitability
Product/MarketBattlefieldforToothpaste
StrategicGroupsintheMajorApplianceIndustry
StepsinMarketSegmentation,Targeting,andPositioning
BasicMarket-PreferencePatterns
HeavyandLightUsersofCommonConsumerProducts
FivePatternsofTargetMarketSelection
Segment-by-SegmentInvasionPlan
TheBCGCompetitiveAdvantageMatrix
PerceptualMap

 

..............................

上一篇：市场营销环境研究(PPT 40页)

下一篇：5F营销工业化模式(PPT 194页)

会展管理与会展营销(PPT 94)

市场销售工作的转变.ppt36

市场营销之渠道决策(PPT 37页)

二手房优秀经纪人销售技能提升训练(PPT 49页)

如何成为营销高手培训讲座(DOC 42页)

MBTI大单销售介绍(PPT 33页)