现代渠道全球趋势(PPT 63页)
所属分类：渠道管理
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主要内容
GLOBAL RETAIL TRENDS:IMPLICATIONS FOR MANUFACTURERS全球零售趋势:对厂商的启示
Global Retail Trends 全球零售趋势
Key Issues for Grocery Retailers 食品/杂货零售商的关键问题
Retailers Are Getting Bigger… 零售商日益强大
Retailers Are Becoming More International 零售商越来越国际化
Formation of International Buying Groups国际采购机构
Multi-Channel Approach 多渠道发展
Discounters – Rapid Sales and Store Growth折扣店: 门店数量和销售快速增长
Discounters - Evolving Ranges 折扣店- 品类发展
Rise of The Discounters 折扣店数量上升
Retailers’ Response To Discounters 零售商对折扣店的回应
Private Label 自有品牌
Private Label – Retailer Penetration Rates % 自有品牌-零售商渗透率%
Private Label - Carrefour Tiered Approach 自有品牌-家乐福产品层级
Private label - Margin builder 自有品牌- 利润创造者
Private Label – Brands in Danger 自有品牌- 使众多品牌身处险境
Cost Reduction 成本降低
Cost Reduction – Shelf Ready Packaging 成本降低-货架专用包装
Cost Reduction – RFID (Radio Frequency Identification)成本降低- 无线电频率识别技术
Cost Reduction – Data Sharing 成本降低- 数据分享
Cost Reduction – Data Sharing成本降低– 数据分享
Cost Reduction – B2B Exchanges成本降低-电子商务交换平台
Key Issues for Grocery Retailers Summary: 食品/杂货零售商的关键问题汇总
Implications for Manufacturers – Size 对厂商的启示-规模
Implications for Manufacturers – Size 对厂商的启示-规模Alignment with ‘winning’ retailer 与“成功的”零售商结盟
Implications for Manufacturers – Discounters 对厂商的启示-折扣店
Implications for Manufacturers – Private Label对厂商的启示-自有品牌Create dominant brand 建立强势品牌
Implications for Manufacturers – Price Wars对厂商的启示-价格战
Implications for Manufacturers – Cost Reduction对厂商的启示-成本降低Develop shelf ready packaging 发展货架专用包装
Implications for Manufacturers – Cost Reduction对厂商的启示-成本降低Invest in new supply chain technologies 投资先进的供应链技术
Manufacturers’ Response 厂商的回应
Manufacturers’ Response – Collaboration 厂商的回应-协作
Manufacturers’ Response – Mergers & Acquisitions厂商的回应-合并&收购
Manufacturers’ Response – P&G 厂商的回应-宝洁
Manufacturers’ Response – Restructuring 厂商的回应-重组
What will happen in China in the coming years?未来几年，中国将会发生什么?
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