植入广告相关资料(英文版)(ppt 18页)
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点击下载植入广告相关资料(英文版)内容提要:
To achieve the subtle promotion it deliberately(故意地) place products or logo in television drama,games .
It much better than hard selling because the audience is disgusted with the advertising.
Types of product placement:
Real implanted
Style implanted
Overall implanted
Cultural implanted
South Korean drama “dae jang geum”
(大长今) is a typical example. With the introduction of Korean food , acupuncture(针灸) method,south Korean clothing, architecture, moral, the Korean culture analogism,it start known by the audience.
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