浅析国际贸易实务(英文版)(doc 9页)
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浅析国际贸易实务(英文版)内容提要：
1、定义; Market Segmentation is defined as: “The process of dividing a market into distinct subsets of consumers with common needs and selecting one or more segments to target with a distinct marketing strategy”.
2、Progression of market segmentation: mass market, targeting key market segments, micro marketing.（填空）
3、Possible geographic segmentation bases, 5 aspects: region, housing density, location, state, climate（选择）
4、Possible demographic segmentation bases, 5 aspects: Age, Marital Status, Occupation, Income, Education（选择）
Definition 2: Age cohorts are born during the same period and travel through life together
Chapter 3 Consumer needs and motivation
1、定义: Motivation is defined as: “The driving force within individuals that impels them to action. This driving force is produced by a state of tension that exists as the result of an unfulfilled need”
2、定义 Cognitive Process: A part of an attitude model that represents the knowledge, perception and beliefs that a consume r has with respect to an idea or object
3、Two broad types of needs are:(哪种形式)
Innate or biogenic needs are the primary needs in order to sustain life, such as food or water and shelter
Acquired or psychogenic needs are secondary needs we learn in response to our culture, such as prestige, affection and learning
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