Customer Segmentation(英文版)(ppt 48页)
所属分类:客户管理
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点击下载Customer Segmentation(英文版)目录:
一、The customer segmentation concept
二、Applications
三、Customer segmentation steps
1、segment customers
2、choose target segments
3、create value propositions for target segments
4、determine profit potential of serving target segments with value propositions
四、Examples
1、needs-based
2、behavioral
五、Key takeaways
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