社会调查研究分析(英文版)(ppt 153页)
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资料简介：
社会调查研究分析(英文版)目录：
Chapter 1 introduction
Chapter 2 research design
1. Choose a research project
2. Preliminary Exploration
3.Research Project Design
Chapter 3 Sampling
3.1 Introduction to Sampling
3.2 Probability Sampling (随机抽样）
3.3 Non-Probability Sampling（非随机抽样）
Chapter 4 Social Measurement
4.1 Operationalization and Social Measurement（操作化和社会测量）
4.2 Levels of Social Measurement （社会测量的层次）
4.3. Reliability and Validity
4.1 Operationalization and Social Measurement
Chapter 5 Questionnaire
5.1 Types and Structure of Questionnaire
5.2 Questionnaire Construction
5.3 Attitudinal Scales
Chapter 6 Interview
6.1 types of interview
6.2 procedures and techniques for interview
6.3 selection and training of interviewers
Chapter 7 Observation
7.1 definition and categories
7.2 participant observation and structured observation
Chapter 8 Literature Method
8.1 literature and literature method
8.2 content analysis
8.3 advantages and disadvantages of
literature method
Chapter 9 Data Entry and Reduction
9.1 data checking and entry
9.2 data reduction
Chapter 10 statistical analysis
10.1 descriptive statistics 描述统计
10.2 inferential statistics 推论统计
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