销售的核心概念讲解(英文版)(ppt 43页)
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资料简介：
销售的核心概念讲解(英文版)目录：
1、Flow Structure in a
2、Modern Exchange Economy
3、Actors and Forces in a
4、Modern Marketing System
5、Selling and Marketing
6、Concepts Contrasted
7、Evolving Views of Marketing’s Role
8、Determinants of Customer Delivered Value
9、The Generic Value Chain
10、Levi Strauss’
11、Value-Delivery Network
12、Levels of Relationship Marketing
13、The Profit Triangle
14、Strategic Planning, Implementation, and Control Process
15、The Boston Consulting Group’s Growth-Share Matrix
16、The Strategic-Planning Gap
17、Opportunity Matrix
18、Threat Matrix
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