A Brief Introduction To DSB(英文版)(ppt 110页)
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A Brief Introduction To DSB(英文版)目录：
一、The Service Which Is Fast & Perfect
二、First-Class Cooperators (Production Home)
三、We Are Not After Size. We Are After Perfection
四、The Brand We Serve
五、DSB & Siemens Home Appliances
1、Market and competitor analysis
2、Consumers’ U&A
3、Brand definition
4、Product core concept
5、Communication strategy
6、 Media strategy
7、Promotion plan
8、Schedule
9、“Home of Service” System
10、ASS plan
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