Strategic Planning(英文版)(ppt 19页)

Strategic Planning(英文版)目录：
1、Chapter Learning Objectives
2、Introduction to the Topic
3、Types of Planning
4、Types of Planning (continued)
5、Strategic Planning: First Stage
6、Strategic Planning: Second Stage
7、Strategic Planning: Third Stage
8、The Business Portfolio
9、The Business Portfolio (Figure 2.3)
10、The BCG Growth-Market Share Matrix
11、The Product-Market Growth Matrix
12、The Marketing Planning Process
13、Developing Marketing Strategies
14、Preparing a Marketing Plan
15、Implementation and Control
16、Famous Last Words…
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