Survey Research(英文版)(ppt 38页)
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资料简介：
Survey Research(英文版)目录：
1、Gathering Information via Surveys
2、Random Sampling Error
3、Systematic Error
4、Sample Bias
5、Respondent Error
6、Nonresponse Error
7、Response Bias
8、Acquiescence Bias
9、Extremity Bias
10、Interviewer Bias
11、Auspices Bias
12、Social Desirability Bias
13、Administrative Error
14、Time Period for Surveys
15、Cross-Sectional Study
16、Longitudinal Study
17、Consumer Panel
18、Total Quality Management and Customer Satisfaction Surveys
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