Pharma Marketing & Sales(英文版)(ppt 20页)
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Pharma Marketing & Sales(英文版)内容提要：
Where will your company sit once consolidation is complete?
Ensure you have a clear definition of your focus, proposition and positioning for 2005 and beyond
Your may need a ruthless cull of your portfolio to align it with your strategy
How are you sizing your future sales force?
If you are using historic benchmarks, stop! You need to develop a new model which takes into account the impact of e-detailing and other channels to market
Are you implementing CRM fast enough? (…and not just installing the software)
A revolution is underway. The winners will be the companies which learn first how to exploit the richness of their customer data. Deploy ‘accelerators’ to become customer-centric.
Is your company culture focused on science...or on customers?
The winning companies are learning to love (or at least value) their marketers. How many FMCG experts have you hired lately? Hire more.
Is e-Business now established as a mainstream channel?
It is time to make bold moves in redefining your channel strategy to adjust for DTC and e-Business opportunities.
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