Understanding marketing and the marketing process (英文版)(ppt 25页)
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资料简介：
Understanding marketing and the marketing process (英文版)目录：
1、The marketing Environment
2、At a glance
3、The Company’s Micro-environment
4、The Microenvironment
5、Internal Environment
6、Customer Markets
7、Types of Publics
8、The Company’s Macro-environment
9、The Macro-environment
10、Demographic environment
11、Economic environment
12、Natural environment
13、Technological environment
14、Political environment
15、Cultural environment
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