Positioning and Differentiating Market Offerings over the Life Cycle(英文版)(ppt 17页)
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资料简介：
Positioning and Differentiating Market Offerings over the Life Cycle(英文版)目录：
1、The BCG Competitive Advantage Matrix
2、Product Differentiation
3、Services Differentiation
4、Differentiation
5、Image Differentiation
6、Perceptual Map
7、Sales & Profit Life Cycles
8、Four Introductory Marketing Strategies
9、Maturity Stage
10、Decline Stage
11、Market Evolution
12、Review
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