Exploring Marketing Research(英文版)(ppt 21页)
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资料简介：
Exploring Marketing Research(英文版)目录：
一、Marketing Research Defined
二、The Nature of Marketing Research
三、Marketing Research Types
四、Basic Research
五、Basic Research Example
六、Applied Research
七、Applied Research Example
八、Scientific MethodStages in Developing and Implementing a Marketing Strategy
九、Identifying and Evaluating Opportunities
十、Analyze Market Segments and Select Target Markets
十一、Plan and Implement a Marketing Mix
十二、Analyze Marketing Performance
十三、Performance-Monitoring Research
十四、Determining When to Conduct Marketing Research
十五、Global Research
十六、Global Marketing Research
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