某年度妇女卫生护垫市场调研(doc 68页)(英文版)
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某年度妇女卫生护垫市场调研内容简介：
Total category size came to stable in the past one year (Threat)
Ultrathin Breathable product become more popular(Opportunity), size increased rapidly and gaining share continuously from others.(accounted 27%in volume and 30% in value)
Low and Medium(0.20rmb/pcs below ) segment dominated market(Threat); while premium (0.2~0.25rmb/pcs) importance increasing, which was driven by MNB premium lines
Carefree leading position and share stable in year trend(Strength)
-Drapable launch cannibalize share on super esp Non Breathable suggesting upgrade Carefree user while not expand Carefree consumer group(challenge), price could be issue
-Share stagnant in all city tier(challenge)
Sofy lose share to small local brands and struggled in No.2 in last year
-Fresh launch not help it share gain, while Regular share in declining trend(Opportunity)
-Green Tea new launch and was firstly captured in ON03 scored small share, and priced medium
How Carefree Can Further Improve In Developed City By Gaining On Sofy?
Opportunity exploration in BCD market
Sofy Green Tea Launch Review
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