市场营销经典资料二（BNZX咨询）（英文版）.pdf47
所属分类：营销知识
文件大小：834 KB
下载要求：10 学币或VIP
点击下载
资料简介：
Customer Segmentation
BOS
•The customer segmentation concept
•Applications
•Customer segmentation steps
–segment customers
–choose target segments
– create value propositions for target segments
– determine profit potential of serving target
segments with value propositions
•Examples
–needs-based
– behavioral
•Key takeaways
..............................
精品资料网 m.cnshu.cn
Copyright © 2004- 粤ICP备10098620号-1
