营销环境(PPT 22页)
所属分类:营销知识
文件大小:419 KB
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点击下载Objectives 目标
Know the environmental forces that affect the company’s ability to serve its customers.
Realize how changes in the demographic and economic environments affect marketing decisions.
描述影响公司顾客服务能力的环境因素
解释人口统计环境和经济环境的变化如何影响营销决策
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