营销核心概念(PPT 43页)

Core Concepts of Marketing
Flow Structure in a Modern Exchange Economy
Actors and Forces in aModern Marketing System
Selling and MarketingConcepts Contrasted
Evolving Views of Marketing’s Role
Evolving Views of Marketing’s Role
Evolving Views of Marketing’s Role
Determinants of Customer Delivered Value
The Generic Value Chain
Levi Strauss’ Value-Delivery Network
Levels of Relationship Marketing
The Profit Triangle
Strategic Planning, Implementation, and Control Process
The Boston Consulting Group’s Growth-Share Matrix
Market Attractiveness: Competitive- Position Portfolio Classification
The Strategic-Planning Gap

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