市场营销2（英文PPT 25页）
所属分类：营销知识
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资料简介：
At a glance
Describe the environmental forces that affect the economy’s ability to serve its customers
Explain how changes in the demographic and economic environments affect marketing decisions
Identify the major trends in the firm’s natural and technological environments
Explain the key changes in the political and cultural environments
Discuss how companies can react to the marketing environments
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