科特勒营销管理下载_Marketing_Management02(PPT 14页)
所属分类：营销知识
文件大小：134 KB
下载要求：10 学币或VIP
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资料简介：
Objectives
Define value & satisfaction - understand how to deliver them
The nature of high-performance businesses
How to attract & retain customers
Improving customer profitability
Total quality management
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