奥美广告_brandimpact_media_planning(PPT 18页)
所属分类:广告传媒
文件大小:278 KB
下载要求:10 学币或VIP
点击下载Proving Ad Effectiveness is Crucial
Association of National Advertisers (ANA) report on Internet advertising
68% cited “no proof of ROI” as the main barrier to more online ad spending
58% say their is a lack of reliable and accurate ad measurement.
Most online ad efforts by ANA members are branding oriented
74% of them count on their companies’ branding budget for online ad dollars, up 12% from last year
Outline
Why measure BrandImpact
How do you know if it really works?
Media planning: The big unknown
How you can help
精品资料网 m.cnshu.cn
Copyright © 2004- 粤ICP备10098620号-1