如何进行客户细分(PDF 47页)
所属分类:客户管理
文件大小:340 KB
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点击下载Customer Segmentation
BOS
The customer segmentation concept
Applications
Customer segmentation steps
segment customers
choose target segments
create value propositions for target segments
determine profit potential of serving target
segments with value propositions
Examples
needs-based
behavioral
Key takeaways
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