广告策略管理(PPT 41)
所属分类:广告传媒
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点击下载广告策略ADVERTISING STRATEGY
每个客户与代理商都希望广告是能令人振奋的;
Every client and agency expects an advertising strategy that informs and inspires.
代理商希望广告的策略具有连结品牌与消费者的关联性。
The agency expects the advertising strategy to make a meaningful connection between the brand and the consumer.
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