世界行销讲座之多元文化环境营销(PPT 21页)
所属分类:营销知识
文件大小:1565 KB
下载要求:10 学币或VIP
点击下载Chapter Learning Objectives
When you have completed your study of this chapter, you should be able to:
Explain how complex relationships among firms, countries, and regions influence world trade.
Understand how political, legal, and cultural issues influence global marketing strategies and outcomes.
Explain the strategies a firm can use to enter global markets.
Understand the arguments for standardization versus localization of marketing strategies in global markets, and understand how elements of the marketing mix apply in international markets.
..............................
下一篇:观众营销与运用(PPT 68页)
精品资料网 m.cnshu.cn
Copyright © 2004- 粤ICP备10098620号-1