整合营销沟通(PPT 32页)
所属分类：整合营销
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资料简介：
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Objectives
Know the tools of the marketing communications mix.
Understand the process and advantages of integrated marketing communications.
Learn the steps in developing effective marketing communications.
Understand methods for setting promotional budgets and the factors that affect the design of the promotion mix.
列出开展有效营销沟通的步骤
解释制定促销预算的方法，以及影响促销组合设计的因素
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