整合营销框架简介(PPT 98页)

资料简介：

目录
研究目的                                                                                                                      3

B.  整合营销框架总览                                                                                                      12
B.1  前景评估                                                                                                             18
B.2  目标顾客群体                                                                                                      34
      B.3  品牌资产和传播战略                                                                                           49
      B.4  价值定位和营销计划                                                                                           70

C.  推动营销战略成功的重要因素                                                                                    85

D.  检验营销计划是否成功的标准                                                                                    98

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