家乐福销售策略(英文版).doc18
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Similarly,in those countries where Carrefour ’s growth is
based on a multiple format setup,it was organized so as to
best make use of the Group ’s local resources.Hence in
and convenience stores will result in significant economies
of scale for both formats.
In
ment,procurement and marketing resources were pooled
to further boost sales.
Wherever the Carrefour Group does business,its stores
have further moved its market positioning towards the
discount end through a policy of low prices and large-
scale promotions.The banners concerned by the con-
version to the euro locked in their prices through May
2002 and maintened a freeze on own brands over the
whole year.In
1,000 products were frozen and the “budget items
prices ”were maintained through December 31.
The price positioning was supported by many promo-
tional campaigns.In the first half,Carrefour won back
market share in
tional campaigns a week.In the second half,the group ’s
40
th
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