广告策略管理(PPT41)中英文

资料简介：

广告策略 ADVERTISING STRATEGY
每个客户与代理商都希望广告是能令人振奋的；
Every client and agency expects an advertising strategy that informs and inspires.

代理商希望广告的策略具有连结品牌与消费者的关联性。
The agency expects the advertising strategy to make a meaningful connection between the brand and the consumer.

广告策略 ADVERTISING STRATEGY
我们 (客户服务与创意人员一起工作）必须提供一个是观众心声的卖点。
We（Client Service working with the Creative ) must provide a leverageable insight about that relationship.

如果我们要创作出一个能推动客户销售的广告，我们必须明确广告在复杂的市场竞争中被运用的角色。
If we are to creative advertising that will move the client’s business forward, we must pinpoint the role of advertising that will play in the complex marketplace arena.

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