中国消费者电子学(PDF 37页)

List of Contents and Tables
1. INTRODUCTION .........1
2. EXECUTIVE SUMMARY ......2
3. CONSUMER ELECTRONICS ..........3
3.1 Market Performance ...3
Table 1 Retail Sales of Consumer Electronics: Value 1998-2003 .........5
Table 2 Retail Sales of Consumer Electronics: Volume 1998-2003......6
Table 3 Retail Sales of Consumer Electronics: % Value Growth 1998-
2003..6
Table 4 Retail Sales of Consumer Electronics: % Volume Growth
1998-2003....6
Table 5 Consumer Electronics Company Shares 2002-2003......7
Table 6 Consumer Electronics Brand Shares 2002-2003.8
4. VIDEO PRODUCTS .....8
4.1 Sector Performance ....8
Table 7 Retail Sales of Colour Televisions by Screen Size: % Volume
2001-2003..10
Table 8 Retail Sales of High-End Colour Televisions by Screen Size:
Volume & Value 1998-2003.......11
Table 9 Retail Sales of VCD and SVCD Players: Volume & Value:
1998- 2003.12
Table 10 Retail Sales of Video Products: Value 1998-2003.......14
Table 11 Retail Sales of Video Products: Volume 1998-2003....15
Table 12 Retail Sales of Video Products: % Value Growth 1998-2003 15
Table 13 Retail Sales of Video Products: % Volume Growth 1998-
200315
Table 14 Video Products Company Shares 2002-2003....16
Table 15 Video Products Brand Shares 2002-2003 .........17
4.2 New Product Developments .17
Summary 1 Video Products New Product Developments 2002-2003........18
4.3 Retail Distribution ....18
Table 16 Retail Sales of Leading Electronic Chain Stores: 2002-2003 .20
Table 17 Leading Electronic Chain Stores Number of Outlets: 2002-
200320
Table 18 Retail Sales of Video Products by Distribution Format: %
Analysis 1998/2003 .........21
5. AUDIO PRODUCTS...21
5.1 Sector Performance ..21
Table 19 Retail Sales of Home Cinema/Theatre System/HTIB: Product
Structure: 2001-2003 .......22
Table 20 Retail Sales of Portable MP3 Players by Manufacturers: %
Volume: 2002/2003 .........23
Table 21 Retail Sales of Audio Products: Value 1998-2003.......24
Table 22 Retail Sales of Audio Products: Volume 1998-2003 ...25
Table 23 Retail Sales of Audio Products: % Value Growth 1998-2003 25
Table 24 Retail Sales of Audio Products: % Volume Growth 1998-
200325
Table 25 Audio Products Company Shares 2002-2003 ...26
Table 26 Audio Products Brand Shares 2002-2003.........27
5.2 New Product Developments .27
Summary 2 Audio Products New Product Developments 2002-2003........27
5.3 Retail Distribution ....28
Table 27 Retail Sales of Audio Products by Distribution Format: %
Analysis 1998/2003 .........30
6. FORECAST MARKET PERFORMANCE30
Table 28 Forecast Retail Sales of Consumer Electronics: Value 2003-
200832
Consumer electronics China

Euromonitor Page ii
Table 29 Forecast Retail Sales of Consumer Electronics: Volume
2003-2008..32
Table 30 Forecast Retail Sales of Consumer Electronics: % Value
Growth 2003-200833
Table 31 Forecast Retail Sales of Consumer Electronics: % Volume
Growth 2003-200833
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