营销(pdf 8)
所属分类：营销知识
文件大小：310 KB
下载要求：10 学币或VIP
点击下载
资料简介：
MANUFACTURERS TODAY sell
their products through a
dizzying array of channels,
from Wal-Mart to the World Wide
Web and everywhere in between. Since
most manufacturers sell through several
channels simultaneously, channels
sometimes Þnd themselves competing
to reach the same set of customers.
When this happens, channel conßict
is virtually guaranteed. Such conßict
almost invariably Þnds its way back to
the manufacturer.
Conßict comes in many forms. Some
is innocuous Ð merely the necessary
friction of a competitive business
environment. Some is actually positive
for the manufacturer, forcing out-of-date
or uneconomic players to adapt or
..............................
上一篇：《羊皮卷》(doc 23)
精品资料网 m.cnshu.cn
Copyright © 2004- 粤ICP备10098620号-1
