MKXZ战略分析工具（ppt 57）
所属分类：营销战略
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资料简介：
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TABLE OF CONTENTS
I. Executive summary
II. Environmental and internal assessment
A. Industry dynamics and its implications
B. Competitive assessment
C. Internal assessment
III. Strategic definition and implications
A. Strategy articulation
B. Strategic initiatives
C. Financial projection
D. Risks/contingencies and strategic alternatives
IV. Exhibits
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