ch03市场研究(ppt 47页)(英文)
所属分类：市场分析
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资料简介：
Reduces uncertainty
Helps focus decision making
Exploratory
Descriptive
Causal
Initial research conducted to clarify and define the nature of a problem
Does not provide conclusive evidence
Subsequent research expected
Describes characteristics of a population or phenomenon
Some understanding of the nature of the problem
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