市场营销讲稿(英文版)(ppt 36页)
所属分类:营销知识
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点击下载市场营销讲稿内容摘要:
Overall objectives
At the conclusion of the course, students should be capable of:
1、Understanding, listing, and explaining the factors, which constrain and provide opportunities for marketing.
2、Developing the frameworks that formulates marketing strategies.
3、Researching market potentials.
4、Designing marketing mix to entry and penetrate markets.
Methodology:
This subject will involve lectures, discussions, presentations, and workshop activities.
Approach to learning:
1、Facilitate learning rather than prescribing
2、Learn by doing
3、Case studies, and projects>exam
4、Group work, but do not neglect individual work
5、Relevant - real issues rather than text book examples
6、Contemporary – up-to-date
7、Utilise technology
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