某消费品公司的拜访八步骤(ppt 23页)

资料简介：

某消费品公司的拜访八步骤目录:
1. 准备 preparation
2. 打招呼 Greet the Customer
3. 店情察看Store Check
4. 产品生动化Merchandise
5. 拟订单 Determine the order
6. PEPSI 销售陈述 Presentation
7. 回顾与总结 Curbside debrief
8. 行政工作 Administration

  

 

某消费品公司的拜访八步骤内容简介:
    确保各SKU 均有充足的库存 ensure appropriate products and packages are available
为产品,货架和冰柜争取最佳位置
    obtain best locations for products including, displays, visi-coolers, racks
所有产品, 依照陈列标准放在一起 bundle all brands together
瓶上的商标面向消费者 ensure bottle  label are facing consumers
清洁货架、瓶身和售点广告 (POP) Clean shelves, bottles and POP material
使产品享有公平合理的陈列空间  get a fair share of space for products
从陈列架上和冰箱内移走竞争对手的产品 Remove competitors products from our crates/visi-coolers
将购货点宣传材料放在醒目和客流量高的区域 place POP in visible and high traffic areas
检查标价, 确保醒目明确make our pricing apparent to the consumer
 调整仓库内存货位置 arrange stocks in back room
按照先进先出的原则, 轮换仓库, 货架和冰柜内的产品rotate stocks to put older products in front and on top
拟订单是为了避免断货 the process avoids OOS
你的路线手册是帮助你完成此项任
务的关 键工具 your route book is the
key tool to perform this task well
    记录现有库存 determine current stock
记录现有空箱数 determine current boxs
对照库存需求 拟定每个SKU的建议订单
identify inventory needs and develop your suggestedorder on route card
估算出上次拜访以来的实际销量
determine actual sales since last visit
与客户达成对建议订单的协议
agree on the suggested order with customer
将订购记录在路线本上 update order in route book

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