Demographics and Psychographics(ppt 31页)
所属分类:消费者行为
文件大小:806 KB
下载要求:10 学币或VIP
点击下载Demographics and Psychographics contens:
1、Age
2、Gender
3、Income
4、Occupation
5、Education
6、Race
7、Region
8、Religion
Demographics and Psychographics Intorduction:
Definition: the description of consumers on the basis of their psychological characteristics,Values are trans-situational goals that serve the interest of individuals or groups and express one of ten universal motivations or value types。
精品资料网 m.cnshu.cn
Copyright © 2004- 粤ICP备10098620号-1