MKXZ公共电视运营模式（英文版）.ppt27

Developing a Sustainable Economic Model for Public Television
PROJECT ASPIRATIONS AND KEY QUESTIONS
CHALLENGES: BOTH STATION ECONOMIES AND PROGRAM DEVELOPMENT ARE AT-RISK
CHALLENGES: ONLY GROWTH AREAS ARE UNRELATED BUSINESS AND UNDERWRITING
CHALLENGES: HISTORICALLY, THE SYSTEM HAS GROWN THROUGH DIVERSIFICATION – NOW ALL REVENUE SOURCES ARE THREATENED

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