某年度清洁用品市场分析报告(ppt 126页)(英文版)
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某年度清洁用品市场分析报告内容简介：
Total PW market size increased continuously driven by Bath Liquid, and Hand Wash size emerged in latest 2 years across cities; Bar soap size increased in cities as well
so far, Bar soap market size has little sales impact from the growth of Hand Wash and Bath Liquid
XX sales grew in line with total market yearly while behind the growth rate in latest 6 month vs YA; and lose share traced to SH/E A/S BCD/ E BCD
Overall MNB gained share in latest 6 months vs YA largely driven by P&G; Olay gained share fastest followed with Dove
Zici/Aoxue captured share gain continuously
XX Milk share gained and distribution increased vs last year while failed to recover the lose from other variants
XX lose share on Blue/TTT/Cooling/Peach
Olay/SFG gained share and a number of local brands gained as well
Lafang claimed beauty whitening gained share, 6ml/8ml sachet increasing share with deep penetration in BCD cities
Long Li Qi products claimed Anti-germ and Fresh help share gained
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