西门子供应链培训材料3（英文PPT 31页）
所属分类：企业培训
文件大小：427 KB
下载要求：10 学币或VIP
点击下载
资料简介：
..............................
Customer Relationship Management -- A Winning Customer Strategy
Agenda
What is CRM in your mind?
CRM is a customer- and value-based management approach to increase the company value
Customer Relationship Management differs from classical marketing in many ways
CRM creates lasting strategic competitive advantages
Marketing-Mix are core elements of customer relationship strategy
The three main application areas of CRM
There are quite a few obstacles to effectively apply CRM
..............................
下一篇：物业培训资料(PPT 23页)
精品资料网 m.cnshu.cn
Copyright © 2004- 粤ICP备10098620号-1
