为公司建立良好的形象(PPT 75页)

Establish Sound Profiles for the Company
Teaching Contents
Lead-inLeadership and Team Building领导力与团队的建设
Leadership Qualities领导的素质
Types of leadership by Nadler and Tushman领导力的类型 摘自Nadler and Tushman
New Words and Expressions
legacyn.遗赠物, 先人或过去遗留下来的东西
complement  n/v
enforce
integral
diverse
flexibility
head and shoulder above　胜过，超过
Warming-up
Reasons
KFC
The history of KFC
KFC Corporation 
Yum
KFC in China
Why does KFC succeed greatly? 
About McDonald’s
McDonald's business philosophy 
criticism
Build up Vocabulary
Analyze Reading A
Commitment to education
Commitment to quality and safety
Five people principles
Reading B: Product Questionnaire
Introduction to Questionnaire Design
1. Objectives in designing questionnaires
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