企业家商业计划培训教程(PPT 80页)

AGENDA
TYPES OF NEW BUSINESSES
USE OF BUSINESS PLANS
GENERIC REQUIREMENTS
DEVELOPMENT STEPS FOR BUSINESS PLANS
CHAPTERS OF COMPLETE BUSINESS PLAN
CONTENT OF EXECUTIVE SUMMARY
EXECUTIVE SUMMARY – KEY QUESTIONS
EXECUTIVE SUMMARY – ADDITIONAL QUESTIONS*
RUSMAR – EXECUTIVE SUMMARY
EXERCISE 1 – EXECUTIVE SUMMARY (1/2)
EXERCISE 1  – EXECUTIVE SUMMARY (2/2)
CONTENT OF PRODUCT/SERVICE SECTION
PRODUCT/SERVICE – KEY QUESTIONS
PRODUCT/SERVICE – ADDITIONAL QUESTIONS*
DESCRIPTION OF THE PRODUCT/SERVICE
SUCCESSFUL PRODUCT POSITIONING
EXERCISE 2 – CUSTOMER VALUE IN RUSMAR CASE
CONTENT OF MANAGEMENT TEAM SECTION
MANAGEMENT TEAM – KEY QUESTIONS
REASONS FOR BUSINESS PLAN REJECTION –BIOTECHNOLOGY VENTURES*
TEAM RAMP-UP – EXAMPLES
PERCENTAGE OF FOUNDERS OF FAST GROWING COMPANIES*
NECESSARY EXPERIENCE FOR VENTURE MANAGEMENT
SKILL SET OF TEAM MEMBERS
CONTENT OF MARKET AND COMPETITION SECTION
MARKET AND COMPETITION – KEY QUESTIONS
MARKET AND COMPETITION –ADDITIONAL QUESTIONS (1/2)*
MARKET CHARACTERISTICS
RUSMAR, INC. – TARGET CUSTOMERS
EXERCISE 3 – MARKET VOLUME
MARKET AND COMPETITION –ADDITIONAL QUESTIONS (2/2)*
COMPETITIVE ADVANTAGE
RUSMAR, INC. – ANALYSIS OF THE COMPETITION
CONTENT OF MARKETING AND SALES SECTION
MARKETING AND SALES – KEY QUESTIONS
QUANTIFYING THE CUSTOMER VALUE
EXERCISE 4 – PRICING OF CIENA CORPORATION
MARKETING AND SALES – ADDITIONAL QUESTIONS*
DETERMINING TARGET SEGMENTS
POSSIBLE CUSTOMER SEGMENTATION CRITERIA (EXAMPLES)
CONTENT OF BUSINESS SYSTEM SECTION
BUSINESS SYSTEM – KEY QUESTIONS
BUSINESS SYSTEM – VALUE CHAIN
BUSINESS MODEL – REVENUES SOURCES
CONTENT OF IMPLEMENTATION PLAN SECTION
IMPLEMENTATION PLAN – KEY QUESTIONS
IMPLEMENTATION PLAN
CITYSCAPE EXAMPLE – IMPLEMENTATION PLAN
CONTENT OF FINANCING SECTION
FINANCIAL PLANNING – KEY QUESTIONS
APPLICATION OF FINANCIAL PLANNING INSTRUMENTS
CASH FLOW AND INCOME STATEMENT
BALANCE SHEET STRUCTURE
STRUCTURE OF INCOME STATEMENTS IN DIFFERENT INDUSTRIES
VALUATION METHODS
POSSIBLE SOURCES OF FUNDING
TYPICAL VC FINANCING PROCESS
CONTENT OF OPPORTUNITIES AND RISK SECTION
OPPORTUNITIES AND RISKS – KEY QUESTIONS
TYPICAL RISKS – EXAMPLES
SENSITIVITY ANALYSIS
BUSINESS SYSTEM – ADDITIONAL QUESTIONS*
OPPORTUNITIES AND RISKS – ADDITIONAL QUESTIONS*
EXERCISE 2 – CUSTOMER VALUE
EXERCISE 4 – PRICING OF CIENA PRODUCTS
BUSINESS PLAN ELEMENTS
SUCCESS FACTORS FOR NEW VENTURES ALONG THE LIFECYCLE

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