战略分析工具英文(ppt 57页)

资料简介：

I.Executive summary
II.Environmental and internal assessment
A.Industry dynamics and its implications
B.Competitive assessment
C.Internal assessment
III.Strategic definition and implications
A.Strategy articulation
B.Strategic initiatives
C.Financial projection
D.Risks/contingencies and strategic alternatives
IV.Exhibits

 

 

The objective of these templates is to provide completeness and consistency of BU strategic plan submissions.  These templates are not intended to replace or constrain BU strategic thinking and should be adapted to reflect a particular BU’s sectoral context as required
Each section begins with a summary that is based on a synthesis of questions and analyses that follow.  The suggested approach would be to first complete the relevant back-up analyses and then work towards the overall synthesis
A.2 How is industry structure changing with respect to demand, supply, and industry chain economics? What are the resulting opportunities and risks?
Economics of demand
By segment
Substitutes, ability to differentiateVolatility, cyclicalityEconomics of supplyProducer concentration and diversityImport competitionCapacity utilizationEntry/exit barriersCost structure (fixed and variable)Industry chain economicsCustomer and supplier bargaining power
Instructions:Exhibit 2,3 or 4 could providea useful framework foranswering this question
A.3 What is the expected competitor conduct? What are the resulting opportunities and risks?
Major industry competitor moves
Marketing initiatives
Industry capacity changes
M&As, divestitures
Vertical integration/disaggregation
Alliances and partnerships
Cost control and efficiency improvements
Instructions:Exhibit 2,3 or 4 could providea useful framework foranswering this question

 

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