公司层策略英文(ppt 38页)

Two Levels of Strategy
A diversified company has two levels of strategy
1. Business-Level Strategy (Competitive Strategy)
How to create competitive advantage in each business in which the company competes
- low cost  - differentiation
- focused low cost  - focused differentiation
  - integrated low cost/
    differentiation
2. Corporate-Level Strategy (Company-wide Strategy)
How to create value for the corporation as a whole
Key Questions in Corporate Strategy
1. What businesses should the corporation be in?
2. How should the corporate office manage the array of business units?
Corporate Strategy is what makes the corporate whole add up to more than the sum of its business unit parts
Levels and Types of Diversification
Low Levels of Diversification
Single Business
> 95% of business from a single business unit
Dominant Business
Between 70 and 95% of business from a single business unit
Levels and Types of Diversification
Moderate to High Levels of Diversification
Related Constrained
<70% of revenues from dominant business; all businesses share product, technological and distribution linkages

..............................

上一篇：国际化策略英文(ppt 26页)

下一篇：事业层策略英文(ppt 62页)

某高校毕业生在就业竞争中的优劣势(doc 19页)

垄断竞争和寡头垄断(ppt 82页)

电信产业生态系统的生态位与竞争战略研究(DOC 8页)

万科地产全程广告推广策略(ppt 23页)

竞争性市场营销战略教材(PPT 52页)

试论国际航运企业竞争力系统(pdf 6页)