美国互联网付费内容市场研究报告(pdf 23页)

TABLE OF CONTENTS
Introduction: Letter from the OPA Executive Director..................................... 3
Executive Summary......................................................................................... 4
Research Details ............................................................................................. 5
! Online Paid Content Market Continues to Grow................................................. 5
! Revenue Dip in Q4 Breaks Six-Quarter Trend ................................................... 5
! Slow Holiday Season is a Contributor to Slow Q4 Revenue in
All Types of eCommerce...................................................................................... 6
! Consumer Acquisition Still in Play ................................................................... 6
! Growth of Personals/Dating Outpaces All Other Categories, Making it the
Largest paid content category in 2002 .................................................................. 7
! Greeting Cards, Personals/Dating and Sports Drive Overall Growth..................... 9
! Subscriptions Continue to Be the Dominant Pricing Model
for Online Content Sales ................................................................................... 10
! Most Content Sold on a Single Purchase Basis Falls into the $5-$50 Range ........ 12
! Single Purchases of Content Priced at $50 or More Declined in Q4 2002 ............ 13
! The Number of U.S. Consumers Paying for Online Content Continues to Grow.... 15
! Average Annual Subscription Price Dips Slightly, While Monthly Price
Shows Strong Gains ......................................................................................... 16
! Top 25 Site Rankings .................................................................................. 16
Selected Category Analysis
! Personals/Dating Sites are the Standout for 2002........................................... 17
! Business/Investment Content: A Maturing Market .......................................... 17
! Entertainment/Lifestyles.............................................................................. 18
! Online Greeting Cards: Poster Child for Free to Paid........................................ 18
! Seasonality Primarily Observed in Fantasy Sports ........................................... 19
Conclusions................................................................................................... 19
Appendices
! Appendix A: Survey Scope and Methodology.................................................. 20
! Appendix B: Definitions of Content Categories................................................ 22
! Appendix C: About the OPA ........................................................................ 23
..............................

上一篇：MP3播放机报告(doc 69页)

下一篇：中国CDMA业务市场研究年度报告(pdf 64页)

黑金年终工作总结汇报企业年会模板(PPT 24页)

下一个你买谁手机调查报告(doc 23页)

整体厨柜市场监测与投资前景预测报告(DOCX 24页)

时尚线条商务动态年终总结模板(PPT 37页)

某保险有限公司年度信息披露报告(PDF 36页）

中国空调市场总结报告(doc 48页)