ProductQuest（英文版）(ppt 22页)

资料简介：

ProductQuest（英文版）内容提要：
Product Evaluation
Test improved products vs. competitors
Fine-tuning product to optimum level prior to launch
Can include other marketing components - concept, pack, price, etc => Fine-tuning   marketing mix prior to launch
……

Product Tracking
Monitor products - attribute quality, brand  preference
Track health and equity of product, assess changes in competitors, measure product variation against internal quality control standards
Is product manufactured at  a consistently acceptable standard?
……

Product Maturity
Assess cost reduction opportunities - increase profit
Measure product preference - sales declining
Ingredient substitution = consumer retention
Gauge how much product change and ingredient change is possible.

..............................

上一篇：圣酒品牌整合营销建议书(ppt 22页)

下一篇：教你怎样拟定品牌策略(ppt 21页)

某集团公司品牌管理制度(doc 6页)

区域环境优势对区域品牌形成的作用机理研究论文(PDF 77页)

远大空调公司北京市场品牌传播策略与表现(ppt 32页)

白沙品牌塑造及其传播全记实(doc 25页)

某涂料品牌管理综述(ppt 90页)

美林海岸花园2002年品牌策略(ppt 37页)