The Context of Managing Strategically（英文版）(ppt 27页)

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The Context of Managing Strategically（英文版）内容提要：
Managing  Strategically
Make  decisions  and  implement  strategies
that  develop  and  maintain  competitive  advantage
Recognize impact of dynamic external factors
Capitalize on organizational resources and capabilities
……

Competitive Advantage
(or competitive edge)
Sets an organization apart
Having something other competitors don't
Doing something better than other organizations
Doing something that others can't
Necessary for long-term success and survival
……

Resource-Based View (RBV)
Exploiting resources
develops and maintains advantage
Difference in culture, experiences, assets, and capabilities
Link internal assets and capabilities with environment
Key assets (resources) give a firm sustainable advantage
 Financial,    • Physical,    • Human,    • Intangible,    • Structural-cultural
Resource must be unique.

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