Cooperative Strategy(英文版)(ppt 15页)

资料简介：

Cooperative Strategy(英文版)内容提要：
Types of Strategic Alliances
Joint Venture
Independent firm is created by the joining assets from two other firms where each contributes X% of the total
Example:  Xi’an Janssen Pharmaceuticals .
……

International Cooperative Strategies
Allows risk sharing by reducing financial investment
Host partner knows local market and customs
However....
International alliances can be difficult to manage due to differences in management styles, cultures or regulatory constraints
Must gauge partner’s strategic intent so they do not gain access to important technology and become a competitor
……

Competitive Risks with Cooperative Strategies
While cooperative systems can offer many advantages, there are also significant risks associated with them
Poor contract (loose and not detailed) development
Misrepresentation of partners’ competencies
Failure of partners to make complementary resources available
Being held hostage through specific investments made with partner
Misunderstanding a partner’s strategic intent.

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