三星公司的竞争对手分析(英文版)(ppt 28页)

资料简介：

三星公司的竞争对手分析(英文版)内容提要：
KEY MESSAGES - PRODUCT/MARKET
Nokia has a narrow product portfolio focusing on mobile communication products, and mobile handset is Nokia’s key product offering
Nokia offers consumer-oriented handsets with emphasis on designs and functions, targeting medium and low end customers. Its main customer segments are the young and fashionable
Nokia’s fashion phones are relatively strong in major cities and the south region; however Nokia is relatively weak in the fourth-tier cities
KEY MESSAGES - VALUE CHAIN STRATEGY
Nokia is not regarded as a technology leader, as compared with Motorola; however, it spends a great amount of effort in understanding customer requirements and tailors its product to meet these requirements.
Nokia employs PTAC, CellStar, Beijing Telecommunication Equipment Factory, Bright Point, Express Fortune, and Tech Glory as the first-tier resellers to distribute handsets through authorized stores and counters. The distribution channels are relatively flat.
While its retail shops are growing rapidly to approximately 900 around the country, Nokia also develops exclusive specialist shops in order to provide “one-step” solutions to end users
Nokia implements a highly efficient customer service system with 250 service stations and mobile service stations for rural areas. It provides good pre- and after sales service

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