Managing in a Global Environment4 ((ppt 18页)

Managing in a Global Environment4 Intorduction:
What Your Global Perspective?
Define parochialism and explain why it can lead to problems.
Contrast ethnocentric, polycentric, and geocentric attitudes towards global business.
Describe the advantage and drawbacks of the three attitudes towards global business
Understanding the Global Environment
Describe the benefits from free trade.
Tell why the European Union began
Describe the current status of the European Union
Discuss the North American Free Trade Agreement.
Understanding the Global Environment (cont’d)
Describe other regional trade alliance in Latin America.
Tell about the Association of Southeast Asian Nations.
Describe other regional trade alliances.
Explain the interdependence that globalization involves.
Describe the formation of the World Trade Organization.
Discuss the role of the WTO.
Doing Business Globally
Contrast MNCs, TNCs, and borderless organizations.
Relate MNCs, TNCs, and borderless organizations to the three attitudes towards global business.

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