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公司管理概论(PPT 44页)

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资料简介:

Strategic Management and Strategic Competitiveness
Michael A. Hitt
R. Duane Ireland
Robert E. Hoskisson

Important Definitions
Important Definitions
Important Definitions
Competitive Landscape競爭情勢
Competitive Landscape
Competitive Landscape

Strategic Flexibility策略彈性
Strategic Flexibility
I/O Model of Above-Average Returns
Four Assumptions of the I/O Model
1. The external environment is assumed to possess pressures and constraints that determine the strategies that would result in above-average returns
2. Most firms competing within a particular or within a certain segment of it are assumed to control similar strategically relevant resources and to pursue similar strategies in light of those resources


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